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ToggleA recent study conducted in America revealed that 33% of people are spending more money because of what their friends are posting on social media. It can be said with some certainty that this is true for Indians as well. Haven’t you ever thought of going on a Europe trip or buying expensive gadgets right after your friends posted it on Instagram?
Spending money on something just because someone else did and posted about it on Instagram is no way to live a healthy life. Assume you are currently making ₹50,000 per month for working 22 days and 8 hours a day. So, you are working 176 hours a month and making ₹285 every hour. Now, imagine your friend Shweta just posted a picture of her holding the latest smartphone. Looking at the picture, you feel like buying a brand-new smartphone too. You quickly message her, “That’s a great phone, how much did it cost?” She replies “₹75,000.”
Now that is around 260 hours of you working! Ask yourself, “is it worth it?” The answer will be, “No!”
But does that mean you can never buy that phone or go on a trip to Europe? Of course, you can. Imagine the flood of likes and comments on Instagram! All it takes is saving regularly, learning how to invest money, and being patient.
Before you start investing, you must understand the power of compounding. Some investment products offer you compound interest, which means you get an interest on the principal amount and on the previously accumulated interest. This is what will help you fulfill your short-term goals.
Here is how: If you have your eyes on a ₹75,000 smartphone, give yourself two years to accumulate that amount. Invest ₹3,000 every month in an instrument that pays 8% compound interest. At the end of two years, you will get ₹78,000 returns, and of course, the phone.
Let us look at something more expensive now—a Europe trip that costs ₹4 lakhs. You can get there by saving ₹10,000 a month and investing it in a financial plan that offers 8% compound interest. In three years, you will have ₹4 lakhs (₹3.60 lakhs of principal and ₹40,000 of interest). With the money, you will get your trip and all the photos to overflow your friends’ timeline with the picturesque European skyline.
On the contrary, if you opted for a loan at 8% interest, it would cost you ₹4.30 lakhs (repayment of ₹4 lakhs of principal loan amount and ₹30,000 of interest payment). So, by investing smartly and avoiding taking a loan, you could practically save ₹70,000.
Now that you know why it is best to save and invest your hard-earned money, read on to understand how to invest efficiently.
If you think saving money is enough, you might not be considering inflation. The value of money decreases over time due to inflation, thereby reducing your purchasing power. So, saving money does not help you unless you allow it to grow. When you put your savings in investment options that offer compound interest and hold it for the long term, the money will accumulate into a significant fortune.
The first step to learning how to start investing is by getting into the game early. The longer you stay invested, the greater will be your profits.
Investing your hard-earned money without establishing a proper plan may not bring good results. So, you need an investment plan that can work. Here are four things to consider before investing.
1. Budget
You should always invest as per your budget and financial goals. If you want to build a retirement corpus, it is wise to start investing 10% to 15% of your annual income. For short-term goals, you can start small and decide the amount based on your objectives.
2. Investment options
Here are two investment avenues that offer compound interest.
3. Risk tolerance
Your risk tolerance is the amount of risk you are willing to take with investments. You must decide your risk appetite early and then look for options that are aligned with it. High-risk investment avenues have the potential to grow your money quickly, but you may also have to bear losses. Low-risk options, on the other hand, are a safe choice for new investors.
4. Investment strategy
Having a clear investment objective is essential. You must decide different aspects such as investment timeframe, amount, different instruments to diversify your portfolio, and your goal. After learning how to invest and develop a clear strategy, you may successfully generate profits.
Before you start investing, you should learn how to save money. Here are a few things you can do to achieve that.
Investing in your future is part of growing up, and now you have an idea of how to do so effectively. Use the strategies from this article to make smart investment calls and avoid spending unnecessarily. Do not allow Instagram posts to control your life.
Priyanka Rao is a content strategist for Jupiter.Money, and specializes in writing on topics related to finance, banking, budgeting, salary & wages, and other financial matters. She has a passion for creating engaging content that resonates with audiences across various digital platforms. In her free time, Priyanka enjoys traveling and reading, which allows her to gain new perspectives and inspiration for her work. With a keen eye for detail and a creative mindset, Priyanka is committed to creating content that connects well with her readers, enhancing their digital experiences.
Prithvi Raj Tejavath is currently the Business Head - Investments at Jupiter Money, where he leverages his extensive experience in product marketing, business growth, and leadership. Prior to this, he held the role of Chief Product Marketing Officer and Chief Product Officer at Scripbox, a leading digital wealth management platform. His journey at Scripbox began after the acquisition of Upwardly, a company he co-founded, where he served as CPMO overseeing product and marketing. At Upwardly, Prithvi played a crucial role in making investment opportunities more accessible to a broader audience.
Before Upwardly, Prithvi was Vice President of Category Management & Growth at Urban Ladder, where he managed the P&L for their furniture, décor, and mattress divisions, and successfully launched the Decor and Mattress business units. Earlier in his career, he founded BuynBrag.com, India's first social shopping website focused on home and lifestyle products. Under his leadership, BuynBrag was acquired by Urban Ladder in September 2014.
With a background in online product management, growth strategy, and marketing, Prithvi has consistently demonstrated his ability to scale businesses and drive innovation across sectors. His entrepreneurial spirit and strategic acumen continue to shape his contributions to the financial and investment landscape.
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